The title of this post might sound slightly offensive to some ears

Especially if your marketing persona was weaned on ‘free giveaways’ and ‘offering content’ to recruit a following.

But if you don’t develop the mindset of getting paid for everything you do then the chances are you won’t get paid anywhere near as much as you deserve.

Your readers need to know that your content has value.

And the most effective way to do that is to charge money for it.

For speaking

For writing

For coaching

For your products

For access to you.

Once you establish that, then you will be able to do both the things below:

1. To sell your products to an eager list of buyers who recognise it’s value

2. To CHOOSE to give away your content for free without compromising your brand

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