Which selling technique is the hardest?

Creating (or paying high-ticket prices for) sales copy designed to convert total strangers into buyers?

or…

Building your list, sharing quality content and turning your subscribers into rabid followers who resonate with your message and THEN offering to help them with your products. At this stage chances are you’ll barely need a sales page.

My Grandad, who worked most of his life in a Yorkshire coal mine had a good phrase about doing things the hard way…

‘Never buy ‘owt wi a wooden ‘andle. It’ll most likely involve hard work’

Likewise, why try to sell the hard way?

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