I get quite a few emails each week from total newbies asking advice about what area of IM to go into.

I’ll be honest – some I answer and some I don’t. It depends what else I’m doing at the time, my frame of mind and the tone of the email. In fact my Skype is backed up with so many messages that at the moment only scheduled calls or messages get through.

Anyway I thought I’d share the advice I found myself giving lately which simply boils down to “Look mate, you’re going to be doing the aspect of IM that you choose (hopefully) for a lot of years so choose something you’re interested in or at least enjoy doing, otherwise you’ll never get motivated in the morning!”

This is based on my own experience of slowly removing almost everything that I don’t really enjoy from my business one way or another. You can outsource tasks for sure, but you still have to give instructions to your freelancers and if it’s a subject you don’t really like then it’s still a pain in the arse.

You can change as you go of course, but that could mean ripping apart an infrastructure that took you months or years to build.

There’s a lot of merit in making mistakes and changing direction – I’ve done it myself a few times and you often come back stronger and more focused, but there’s something else to consider…

…and it’s this:

If you choose something that you have no motivation for then there’s a decent chance you won’t work hard enough at it to see some results, or more importantly, some money, in your first few weeks or months.

And that’s when a lot of newcomers quit.

And it’s impossible to change direction when you’ve quit 🙂

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