I had a 2 hour phone call with a very successful marketer the other morning.

It was a lot of fun and I learned a lot from the brainstorming session we had.

The conversion went from business ideas through tax issues, the latest IM launches, a bit of gossip and then back to business ideas.

But one of the main things I learned was why this particaulr bloke is a very successful marketer.

Sure, his attitude was spot-on, his knowledge of the business first rate and his creative ideas were right at the top of the game, but you want to know what blew me away most about the whole thing?

He was making notes.

Our chat was casual, interesting and funny, but he wasn’t leaving anything to chance. I was flattered of course that he considered my experience and opinion important enough to warrant taking these notes but then I realised that this was the secret to his success.

He knew that the whole success ‘thing’ is about learning, and although 80% of our conversation was, I’m sure, about stuff he already knew – he was ready just in case something sparked off an idea or a new angle to him.

And out of all the things that I knew he’d acheived – hundreds of thousands of dollars earned in a few days, HUGE contacts and JV partners, and respect within the industry, it was this little thing – the note-taking, that blew me away most.

Nice one!

I’m off to buy a notepad….

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