Here’s a screenshot of my computer desktop:
The file you’re looking at is called ‘Work In Progress’
It’s full of two types of product.
1. Things I’m working on at the moment
2. Things I seemed to have abandoned and will probably still be in the folder this time next year.
Quick scene change to my Paypal account.
I’m looking at a chunk of payments that came in over night.
I’m delighted to say that the payments for just today run to a full page and a half of my account.
There hasn’t been a morning for a long time now where I HAVEN’T received payments into my account overnight and woken to find them grinning at me over my morning coffee.
I grin back.
But then I had a SHOCK.
I had a look through the various reporting and search facilities in Paypal and found a VERY disturbing trend.
NOTÂ A SINGLE ONE OF THE PRODUCTS THAT I HAD LEFT TO ROT IN MY ‘WORK IN PROGRESS’ FOLDER HAD EVER MADE ANY MONEY FOR ME!
I was shocked.
Scandalized even.
I’m supposed to be a successful marketer yet a full 100% of the projects that I’d NOT launched had failed. All of them.
There’s no need to re-read this post guys – I AM taking the p*ss.
I’ve been on calls with people who can’t understand why their business hasn’t made any money.
Usually one question from me gets them thinking…
‘How many Paypal buttons do you have out there?’
The answer is invariably ‘none….but I’m working on…..’
Well I understand.
I’m currently working on fourteen TWO million dollars products.
I’ve been working on them (sort of) for over a year now.
Guess how much money those million dollar products are actually worth while they sit in computer wasteland?
Bugger all.
Now consider this.
About two weeks ago – maybe three – I built a new website offering a free WordPress Plugin thingy called ‘CookieFire’
The whole thing cost me under $100, including source code, graphics and twiddly bits.
Behind the squeeze page it was offered from, I build a small sales funnel.
The results – in just a few weeks?
Over 1100 new people added to my list
Over $4,500 in related sales
Over 30 new people added to my continuity program.
A nice little result…..
But this is hardly the mark of a genuis I’m sure you’ll agree.
I actually make a gin and tonic (with crushed ice and lime) better than anyone else in the world (fact) and my extremely tastless joke about the lesbian astronaut ALWAYS makes people smile…
But putting out a free product and chucking an upsell behind it?
It’s not exactly la science de fusĂ©e is it?
You following me here chaps?
Unless you get your idea out where people can click on a button and buy it then you won’t make any money.
I still make money from websites, ebooks and other such stuff that I made YEARS AGO.
People still click on ’em and people still buy ’em.
Once you have a product out there, the funs begins.
Because promoting products, telling people about them, contacting other marketers in your peer group about adswaps and possible JVs is the scariest (whoops there goes that comfort zone) FUN you’ll ever have online.
And it’s profitable.
I’m just as guilty as every single person reading this of not putting out enough products.
I STILL have a folder full of unfinished products.
But I’m also very adept at FORCING myself to get products finished and launched, because the freezer won’t fill itself y’know?
I understand what makes money.
And when it comes down to basics it’s just one thing – you have to provide something for people to BUY.
Doing the other stuff – traffic, JV’s, promotion, sales copy etc are just EXCUSES.
Reasons that you (and me) give to excuse the fact that we don’t have enough buttons out there.
I can’t build a membership site.
What do I do?
I ask my inhouse techy to build one for me.
AH HA Shepherd!!!!!! Bastardo!!!!!
EASY FOR YOU!! You scream. Mr Wealthy marketer can click his fingers and sort the problem.
Yep.
But the reason I can do this is because when I came to build my FIRST membership site years and years ago with no clue and even less money I had to ‘find a way’ to do it.
I researched password protected folders and learned how to do it.
Then I changed the password every week and emailed all my members to let them know, and give them the new password (they all had the same one)
Same with ebook delivery.
We used to manually send ebooks out attached to emails.
After a month or so of getting serious abuse we learned about automated delivery.
We had to sort it out ourselves and buy a simple script that we had to install outselves.
All very ‘eeeee it was hard when I were a lad’ I realise.
But face facts – there is NO professional arse wiper out there who is going to do it for you (although my guess is you could find one on scriplance quite cheaply)
You don’t pass your driving test and get a new car straight away.You have to learn how to maintain a rustbucket first.
It’s an important part of your business – it’s called ‘learning the ropes’ or ‘starting in the mailroom’ It’s not desireable – If you can find a way to fast-track to success then do it – I would.
I’m a fan of comfort, and ease. You won’t find me doing anything because it’s ‘character building’ or ‘made me what I am today’
Balls to that. I like feather beds and good wine – always have. The problem is that to be able to afford them, I had to go through a serious learning curve. Most people do….
You may have realised you’re in a race.
Not a sprint – a marathon.
And those who can hit the ‘wall’ and keep going will be successful marketers.
Those who can’t will go back to their jobs.
The good news is that you don’t have to win the race to become very rich.
YOU JUST HAVE TO STAY THE COURSE.
If you can keep going through all the crap and mud, you’ll almost certainly become successful.
So dig out that half finished product and work on it until it’s finished.
If you can’t install a membership script, deliver your content by autoresponder message instead.
If you can’t afford/understand/comprehend video hosting then upload the zipped videos you make and let your customers download then rather than stream them.
Find a way
Don’t get it perfect….GET IT OUT THERE!
Best wishes
Tony
PS. Comments welcome on this post!
====================================
UPDATE!
A few months back we launched 121mentoring.com
This was a techy membership site costing $197 a month, and where you would have access to my full technical team to get your websites and projects up and running.
It’s been very successful…..BUT
A lot of you emailed to say you only needed the team for shorter projects, such as installing a blog or ftp-ing a website onto your server.
Even things like installing a Paypal button (always a great idea 🙂
So we’ve introduced some brandnew options.
You can still have a full techy team on your project for $197 a month.
But now for smaller projects you can hire the team per week or per single task.
Get my blog posts delivered by Email